BERMANI PRODUCTIONS

tony bermani media...

internet and web design and consulting

Web Design and Consulting

" All I want is for people to put my name in Google and my name pops up and they call me and
I get the job, that's all, nothing special"

"My daughter has a Facebook page and she says she can make me a website
for nothing, why should I pay you?"

GoDaddy claims they can get me up and online for $1.99.
Can you beat that price?

Well, these are some of the lines I have to deal with EVERY day. If you're one of them, you don't
belong in the business world. Over the years, I've created over 20 web sites and 10 E-Commerce
sites and believe me, none of them cost $1.99. Businesses come and go and in this economy,
most of my sites are now gone but over the years, I discovered my services as a consultant
were just as valuable as my ability to start up and create a legitimate website.

After creating bmcoin.com, uschoppers.com, sundynamic.com, being one of 4 webmasters on
mittromney2000.org, malaw.org, practicemanagement.com, columbiainsuranceagency.net,
wachusettenvironmental.com plus many more.
I built the network for Gibraltar Pools and Graphic Lab and after all this, most of my work came
from solving people's problems who went with their friend who's " Good with Computers" or has a
MySpace page. Therefore consulting is also a specialty of mine.

A web consultant can provide a wide variety of services to businesses, from designing a web page to
maintaining the activity that is generated by the site. While web consultants can serve in an on-site
capacity with a company, they typically are brought in for special projects for a limited time.
Consultants are sometimes kept on a retainer and used as advisers throughout the company’s
business cycle. Start-up businesses may employ a web consultant when they first open.

Many website consultants specialize in search engine optimization (SEO) and will create a site based
on the number of hits that certain verbiage receives. They may monitor the Internet for these popular
word searches themselves or take advantage of other programs designed to inform users of
high volume Internet searches.
SEO specialists will incorporate those popular search engine words and phrases in the copy they create to
make sure the website receives maximum exposure. The original website creator may continue to monitor
the site to track how many visits it receives or install a program that can track the activity for the business.

Web consultants often are marketing specialists as well. They are well-versed in what draws customers
to a site and what will keep them there to conduct business with a company. The web consultant may work
in tandem with a company marketing team, partner with another full-service ad consultancy or design
complete campaigns for a business.

A marketing strategy often includes a thorough study of a company’s competition. While each business
wants to portray a unique identity with their products and services, it is useful to understand what
strategies are working for businesses in the same industry. Conversely, a new website should not
employ an unsuccessful strategy that’s already been tried.

Consumer research plays a big role in the work a consultant brings to the table. By understanding the
business or consumer market the client is trying to reach, the consultant can better create a
website that meets those needs. Internet consulting companies can host a website on servers
they control, or utilize the Internet service provider the company already employs.
With proper access codes, consultants can maintain a website by tracking email responses
and processing orders, updating the sitewith current information and reviewing the traffic on the site.

A web consultant also may direct paid web advertising programs by selling the space and
tracking its effectiveness. The web consultant will generally be available for ongoing service such
as SEO updating, correcting errors and changing contact information when appropriate.

Costs for web consulting services range from one-time website creation charges to ongoing
retainer fees or hourly consultation rates.

Contact me
Anthony Bermani
tony@bermani.com

978-548-7402